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Introduction In 2018 the Department of Defense (DoD) for the United States of America announced a 10-year 10 billion dollar plan to update all IT related infrastructure and systems. This proposal, the Joint Enterprise Defense Infrastructure, would unite all branches of the DoD’s IT needs into one unified system.1 Both Amazon and Microsoft, two of the largest cloud computing companies in the U.S., both put in bids for the contract with the DoD. Despite Amazon being seen as the industry leader and developing the CIA’s cloud computing systems, Microsoft won the contract. The decision of the DoD has come under scrutiny as President Trump has attacked Amazon’s CEO, Jeff Bezos, on social media. Additionally, the former Defense Secretary Jam Mattis claims that President Trump “wanted to foil Amazon and give the contract to another company.”2 Amazon is still looking to use non-market strategy to win back the contract from Microsoft. Description of Company Microsoft, founded by Bill Gates and Paul Allen in 1975, is a multinational technology company in the United States, and the world’s leading PC (Personal Computer) software developer. The company mainly researches and develops, manufactures, licenses and provides a wide range of computer software services business. Amazon Corporation, founded by Jeff Bezos in 1995, is the largest online e-commerce company in the United States, located in Seattle, Washington. It was one of the earliest companies to start e-commerce. At present, Amazon has expanded to a wide range of services, including cloud computing, digital streaming, and artificial intelligence. Description of Strategic Problem Within the Pentagon, some believe one company should win the JEDI contract; however, others see the JEDI as a task needing collaboration among industry leaders. Despite these views, several competing companies, seeing Amazon as a leader in cloud computing, believed they deserved the project. Amazon, however, lost the contract to Microsoft. After comments from former defense secretary, Jame Mattis, Amazon feels that the President's vendetta against Jeff Bezos may have played a role in the DoD choosing Microsoft.3 Amazon needs to develop a strategy to delay or win back the JEDI contract. Appealing directly to the DoD will not work as they have already made a decision. Additionally, Congress has already approved the DoD budget and cannot intervene. Lastly, the executive branch of government will most likely actively work against Amazon, as the head of this branch is the President. Planned outline and structure of your final paper ? ? Identify the different players: o Market players- o Non-market players- Analyze 4 I’s o Issue o Interest o Institution o Information ? Strategy used by Microsoft ? Strategy used by Amazon ? The reason why Microsoft beat Amazon ? The strategy Amazon can improve in the future ? Update to the case including the current court ruling Resources/literature/articles/databases you plan to use Doubleday, J. 2018, "PENTAGON SAYS 'OPEN' CLOUD COMPETITION IS 'THE FIRST OF MANY'", Inside the Pentagon, vol. 34, no. 14. 1 Monica Nickelsburg, “What is JEDI? Explaining the $10B military cloud contract that Microsoft just won over Amazon,” GeekWire, October 28, 2019, https://www.geekwire.com/2019/jedi-explaining-10bmilitary-cloud-contract-microsoft-just-won-amazon/, accessed March 2020. This resource is helpful as it describes the significance of JEDI moving forward as well as how it will revolutionize the world of technology. It will help us to understand the future of the initiative as it also includes important dates and helpful quantitative data regarding the reward. Fisher, C. 2020, Feb 13-last update, Judge grants Amazon’s request to put Microsoft’s Pentagon contract on hold [Homepage of AOL Inc], [Online]. This source will be beneficial to us to use as it gives critical information regarding the legal information having to do with JEDI. In turn, we will also now have material to support our argument in support of Amazon. Lardinois, F. 2019, Oct 25-last update, In a victory over Amazon, Microsoft wins $10B Pentagon JEDI cloud contract – TechCrunch [Homepage of AOL Inc], [Online]. Because this resource provides extension information, both qualitative and quantitative, regarding the victory of Microsoft, it will also give us crucial details to use in our argument against Microsoft. This source additionally will allow us to find qualities that Amazon shares with Microsoft, further proving that it as a company is deserving of the grant as well. Miller, Ron, Apr 11-last update much to Oracle’s chagrin, Pentagon names Microsoft and Amazon as $10B JEDI cloud contract finalists2019 – TechCrunch, [Homepage of AOL Inc], [Online]. This source offers information about the background and history of JEDI. In addition, it explains many reasons why Amazon is nearly equal to and even has many advantages over Microsoft, information that will be highly beneficial in our argument against Microsoft. Ryan, T. 2019, Trump Vows Close Look at Computing Contract Amazon Seeks; President's comments are a latest complication for the award for the cloud deal, known as Joint Enterprise Defense Infrastructure, or JEDI, New York, N.Y. This is yet another source that offers the disadvantages of Microsoft receiving the grant. In addition, this information is coming from policymakers, making it more likely to be relevant in the decision making process than information coming just from article writers. This resource will also give us crucial primary sources in the form of quotes. United States: Accelerating Enterprise Cloud Adoption 2018, Bangkok. This resource is arguably the most pivotal as it will allow us to fully understand the mechanics of JEDI from the source. It also has a helpful ‘Q&A’ section in which we can find information regarding important dates, values, goals, and the overall purpose of the initiative for the entirety of technology firms and beyond. References 1 Monica Nickelsburg, “What is JEDI? Explaining the $10B military cloud contract that Microsoft just won over Amazon,” GeekWire, October 28, 2019, https://www.geekwire.com/2019/jedi-explaining-10bmilitary-cloud-contract-microsoft-just-won-amazon/, accessed March 2020. 2 Kate Conger, David E. Sanger, Scott Shane, “Microsoft Wins Pentagon’s $10 Billion JEDI Contract, Thwarting Amazon,” New York Times, October 25, 2019, https://www.nytimes.com/2019/10/25/technology/dod-jedi-contract.html, accessed March 2020. 3 Ibid. ...
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A brief summary of the topic of discussion, United Stated of America plan in the IT
related infrastructure and sys...

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